About

Hi, I’m Mike. I design connected marketing systems that blend automation, analytics, lifecycle strategy, and practical AI into scalable operational infrastructure.

I combine years of hands-on digital marketing experience with modern automation strategy to build systems that simplify operations, improve reporting visibility, and support measurable business growth.

After running my own marketing agency for several years, I transitioned into enterprise marketing automation strategy at Group Management Services, where I focus on Salesforce architecture, Pardot automation, reporting systems, and operational scalability.

Good systems reduce friction, improve communication, and make marketing feel more manageable for the people using them every day… including me.

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How I Think

The platforms and operational systems I work in most often.

Start With the Why

The best systems start with understanding people, processes, and outcomes before technology enters the conversation.

System Architecture

Marketing performs best when CRM, automation, analytics, and operations work together as one connected system.

Workflow Ready

Systems should simplify work, improve clarity, and support the way teams actually operate day to day.

Inside the Lab 🧪

This is where systems are tested, refined, and improved through real-world implementation.

I’m constantly exploring ways to improve operational clarity, automation workflows, reporting systems, AI-assisted marketing processes, and connected revenue infrastructure.

  • Marketing Automation
  • CRM & Revenue Operations
  • AI-Assisted Workflows
  • Reporting & Attribution
  • WordPress & WedDev
  • Integrations

Past Work 🧰

Ex-Freelance Marketing Consultant

Before transitioning into enterprise marketing automation strategy for GMS, I founded and operated Megapop Marketing. I helped organizations build connected digital systems focused on growth, visibility, and operational performance, using the Salesforce ecosystem of tools.

I’ve always approached systems the same way: pragmatic, performance-focused, deeply technical, and endlessly curious about how things can work better.

Why Systems Matter

01

Disconnected Systems Create Drag

Most teams do not struggle because of weak tools. They struggle because their systems are disconnected.

02

Automation Without Insight Fails

CRMs that do not inform automation. Automation that does not inform sales. Dashboards that do not reflect reality.

03

Fragmentation Slows Everything Down

The result is wasted effort, slow execution, and missed opportunities.

04

Connected Systems Create Momentum

I design connected systems that remove friction, increase velocity, and drive measurable business outcomes.

Image source: Salesforce

How I Work

Most revenue problems are not tool problems. They are system problems. When platforms, automation, and data operate in isolation, teams spend more time fixing workflows than producing revenue.

  • Connected Salesforce and lifecycle architecture
  • Automation systems that improve operational flow
  • AI-assisted enrichment and prioritization workflows
  • Revenue visibility through analytics and reporting
  • Scalable marketing infrastructure and integrations

Build Smarter Systems

Design marketing systems that enable sales.

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Tools I Build With

Salesforce, Pardot (Marketing Cloud Account Engagement), HubSpot, WordPress, LLMs, analytics platforms, and modern automation tools, plus Asana, Jira, Microsoft Planner, Zapier, Semrush, SpyFu, and Adobe Creative Suite.

The focus is always on building connected revenue systems, not just deploying software.